Jenn’s Style Playlist Week of Aug. 9

Posted on | August 11, 2010 | No Comments

By: Jenn Hartley

I’m back with an all new Style Playlist; show­ing off my ath­letic, urban chic side. Enjoy!

There’s a new ‘kid’ at Mall of America…

Posted on | August 4, 2010 | No Comments

By: Erica Dao

It’s not always easy being the new kid. I know from expe­ri­ence. Try­ing to make new friends and tran­si­tion into an entirely new envi­ron­ment can be a daunt­ing feat. How­ever, for one new addi­tion that joined the ranks of more than 500 stores at Mall of Amer­ica, the shift was seamless.

Meet 77kids by Amer­i­can Eagle,  a brand-new, uber-adorable children’s retailer that just opened this past week­end at Mall of Amer­ica. I don’t have any kids to dress, but I totally admired the styl­ish threads I saw at this expan­sive retailer. Fur­ther­more, I learned 77kids VP of Design Sarah Hough, was for­merly with Club Monaco and Marc Jacobs (totally explains the cuteness).

Don’t be mis­taken. This is not a shrunken down ver­sion of Amer­i­can Eagle. 77kids has its own iden­tity. The store car­ries cloth­ing, shoes and acces­sories for babies and kids ages 0 — 14  and fea­tures a wide array of unique fea­tures that will ensure a shop­ping expe­ri­ence like no other. 

A “Denim Canyon” houses shelves upon shelves of their exclu­sive denim col­lec­tion.  Kids def­i­nitely won’t have an issue find­ing the per­fect pair of jeans.  

There are two 77kids inter­ac­tive touch screens. Kids can use these screens to:

1. pose for pho­tos, which can be cus­tomized with per­sonal mes­sages and graf­fiti, then printed at the check­out area to take home or post in the store.
2. select key 77kids out­fits, which will appear vir­tu­ally on the user like a dig­i­tal paper doll.
3. play DJ and even­tu­ally select music to be played in the store.

Top­ping off the in-store expe­ri­ence is a Goodie Bar, which is chalk full of treats like Sweet Tarts, Sour Patch Kids and Blow Pops. I even spot­ted an Andy Warhol Fash­ion Mix and Match sta­tion­ary set (love). Oh and another thing I absolutely love is the fact that they carry Steve Mad­den, Keds, Havianas & Min­netonka shoes!

From pur­ple tutus to tod­dler jeg­gings (yes  I spot­ted a super cute mini pair of jeg­gings. But then again, mini-versions of any­thing are always cute!)  to clas­sic tees and denim, there is no doubt kids  and babies will leave the store as fash­ion afi­ciana­dos in train­ing. 77kids is def­i­nitely one of the coolest ‘new kids’ to hit Mall of America. 

“Mad Men” Fashions

Posted on | August 2, 2010 | No Comments

Almost 3 mil­lion peo­ple tuned in for the sea­son 4 pre­miere of “Mad Men” on AMC.  The show  has won nine Emmys and four Golden Globes, but  it’s the fash­ion that has all the ladies talk­ing.  Mall of Amer­ica Trend Spe­cial­ist Sara Rogers was on Twin Cities Live last Fri­day, July 30 to show­case looks inspired by the ladies of “Mad Men.” Click HERE to watch the seg­ment and to learn where you can find the looks!

$100 or Less

Posted on | July 29, 2010 | No Comments

By: Sarah Van Nevel  l Guest Blogger

One of my room­mates is get­ting mar­ried in early August, so need­less to say, wed­ding fever has bro­ken out at my house. I’m a brides­maid, so I won’t have to worry about what I’m going to wear on my friend’s big day, but I have been search­ing for the per­fect out­fit for the rehearsal and groom’s din­ner that will take place the night before. I want to look sum­mery and fun but also dressed up and pol­ished enough for such an impor­tant event. When in doubt, I usu­ally end up in some ver­sion of a lit­tle black dress paired with bright acces­sories – it’s a never fail com­bi­na­tion, and this $100 or under out­fit is no exception.

This silky dress is on sale at Amer­i­can Eagle right now and is the per­fect com­bi­na­tion of flirty and clas­sic. The ruf­fles and dainty tie add a fun touch, but the dress itself is still fairly sim­ple. I’d add these basic black peep toe heels and a pair of eye-catching blue ear­rings to give the out­fit some color. The best part is, I’ll be able to wear this dress over and over again by mix­ing and match­ing it with dif­fer­ent acces­sories – and isn’t a rewear­able dress every bridesmaid’s dream come true?

Dress: Amer­i­can Eagle: $49.95

Shoes: For­ever 21: $22.80

Ear­rings: For­ever 21: $3.80

Confessions of a Late Night Shopaholic

Posted on | July 28, 2010 | No Comments

By: MOA Beauty-ista

I have a con­fes­sion to make.  Late at night when I can’t sleep I like to watch QVC.  There’s some­thing sooth­ing about those crazy hosts who are des­per­ately try­ing to con­vince you that ‘Today’s Spe­cial Value’ will change your life.  Of course, I espe­cially love the beauty shows.  QVC sells some great prod­uct lines, includ­ing Phi­los­o­phy, Smash­box and Bare Escen­tu­als).  One night I found myself mes­mer­ized by a hair styl­ish named Nick Chavez.  His prod­ucts were turn­ing flat, life­less hair into these giant, beau­ti­ful, poufs right before my eyes.  I instantly knew that these prod­ucts were for me.

As a child of the 80’s, when it comes to hair — the big­ger the bet­ter.  I couldn’t resist; I ran to the QVC store at Mall of Amer­ica the next day to pick up two prod­ucts – Nick Chavez Volu­miz­ing Hair Flocker ($35 for two 8 oz cans) and Ama­zon Infin­ity Mist ($19).  I pur­chased the Hair Flocker based on what I saw on TV.  The way Nick was fluff­ing and ‘Flock­ing’ hair with this prod­uct was noth­ing short of mirac­u­lous.  It was like a work of art.  Unfor­tu­nately I was dis­ap­pointed.  After using this in the morn­ing, my ‘Flock’ turned to ‘Flat’ within an hour.  The Flocker was too heavy and sticky for my fine, del­i­cate locks and this prod­uct was not for me. 

 

The Ama­zon Infin­ity Mist was much bet­ter. This comes in a spray bot­tle and claims to ‘add lift, dimen­sion, vol­ume and style to even the limpest locks’.  I found that this prod­uct pro­vided great vol­ume with­out weigh­ing my hair down.  You are sup­posed to spray directly on to damp hair, but I didn’t feel like I was get­ting the right cov­er­age with the spray bot­tle and ended up spray­ing on my hands and work­ing through hair that way (which worked great).  This gave my hair a thicker tex­ture with out the heavy feel­ing that other volu­miz­ing prod­ucts some­times leave.  A win­ner for flat hair; I will def­i­nitely repurchase.

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